To make a profit, fashion e-commerce enterprises all around the world rely on direct sales. Amazon and other affiliate sales can help you increase your revenue, but the profit margins are usually low.
Getting visitors to visit your website is essential for increasing direct sales. And that involves making it search engine friendly. Well, the reason is very simple search engines account for 93% of all internet traffic.
SEO boosts a website’s presence in search engines, resulting in more organic online traffic and sales. Increase online traffic through social media, email marketing, and other marketing tactics, but SEO is the best option.
Since SEO focuses on enhancing organic search, which accounts for 53% of total site traffic, this is the case. If you want to enhance the sales of your fashion e-commerce business, SEO is a must. Also look for the Best SEO Company In India.
SEO Fundamentals.
SEO is not a quick fix. Quality content, relevant backlinks, and outranking the competitors all take time. Still, if you can get a few SEO fundamentals out of the way right away, you’ll notice results far sooner.
A lot goes into an SEO strategy, from technical SEO to keyword research; here are just a few introductory steps to get you started.
SEO Software.
Google is your best buddy when it comes to SEO. Not only does the company dominate search engine traffic, but they also provide a plethora of free SEO tools to assist your fashion business success.
Setting up a few free Google SEO tools is a good place to start when it comes to search engine optimization. Google Analytics and Google Search Console are two tools that can help you track essential KPIs and keep your site visible in Google search results.
Then there’s Google’s PageSpeed Insights, which, as its name implies, helps you enhance page performance so that customers stay on your site longer.
Google isn’t the only company that provides free SEO resources. Bing, Microsoft’s search engine, also offers Bing Webmaster Tools, which can be quite beneficial for SEO.
When it comes to SEO for fashion e-commerce businesses, having all of the necessary tools is crucial.
Sitemap Submission.
A sitemap is a document that tells Google about your website’s pages, videos, and files. It makes it easier for the search engine to crawl and index your site in the results pages.
Every fashion e-commerce business needs to create and submit a sitemap to Google. As e-commerce companies have thousands of unique product pages with similar URLs, this is a problem. Web spiders “may overlook crawling any of your fresh or recently modified pages,” according to Google.
By submitting a sitemap, you ensure that you and Google’s web crawlers are on the same page, resulting in improved search results and, ultimately, more sales.
Keyword investigation.
The first step in building an SEO plan to increase direct sales is to conduct keyword research.
It entails tracking down subjects and keywords that potential clients are searching for on search engines. Then, to enhance organic web traffic, create quality content customized to those topics and keywords. More organic traffic translates to more direct sales.
There are a few things concerning keywords that every fashion brand should be aware of.
To begin, use SEO tools such as Google Adwords, Google Search Console, Google Trends, and others to find appropriate fashion keywords for your brand.
These tools employ a data-driven approach to assist you find high-volume keywords that the competition is overlooking. Furthermore, SEO tools discover buyers who have the appropriate search intent.
Detecting Search Intent For Fashion-Related Keywords.
A person’s search purpose is the reason for utilizing a search engine. Transactional, navigational, or informative is usually their goal.
It’s all about employing long-tail keywords to target prospective buyers with transactional intent for fashion e-commerce enterprises.
What do you mean by long-tail keywords? A common fashion e-commerce keyword is ‘high heels,’ which is searched 45,000 times a month in the United States.
Ranking for a keyword like this could be really beneficial to your company, but it’s also practically impossible for little businesses. Marketing expenditures allow industry leaders to outspend and outrank the rivals.
Focusing on long-tail keywords with high transactional intent is one way. Despite the fact that there would be less views overall, the conversion rate will be significantly greater.
Instead of ranking for the term “high heels,” you may try something like “blue high heels wedding shoes.” This type of long-tail term has a strong transactional purpose. After all, if you’re looking for blue high heels for a wedding, you’re almost certainly looking for a specific bridesmaid attire.
If you do your study, SEO can help you generate more direct sales from terms like these.
URLs.
URLs (Uniform Resource Locators) are internet addresses that point to specific websites, pages, or files. They’re frequently the initial impression of your website for both search engines and customers. That is why URL optimization is so important.
A URL is made up of three parts: the protocol, the domain name, and the path.
You should concentrate on improving the path component of your URL for SEO purposes. There are a few easy ways to accomplish this.
- If you want to avoid duplicate content difficulties, all URLs on your fashion site must be unique.
- URLs should be keyword-based and reflect the information they link to appropriately. Finally, keep capitalization and numerals out of URLs.
- URLs should be as brief as feasible, as long as they are descriptive enough. According to Ahrefs data, websites that rank first in Google’s SERPs have URLs with considerably less characters.
Titles and descriptions are metadata.
In HTML, “metadata” is used to give search engines information about a webpage that isn’t on the page itself. Metadata optimization can help your site rank higher in search engines for important keywords, which equals more sales.
This is because metadata is utilized to rank websites and choose search result snippets. Meta Tags are divided into two categories: titles and descriptions.
In browsers, search engine results pages, and external sites like Facebook and Twitter, title tags are used to describe the title of your content. They must always include relevant keywords and be as precise as feasible. In HTML, for example, your title might look like this:
<head><title>Auto Repair Services</title></head>
Meta descriptions are short explanations of what is on a given page. It’s a chance to draw in customers with an engaging summary.
Here’s an example of SEO company meta description in HTML:
<head> <meta name=”description”
content=”Need Best SEO Rankings? There are a lot of options for your website, so choose the best. And you can’t beat our prices!”></head>
“Both of these forms of metadata are inputted into your site’s HTML using header tags like these: <head>, </head>. The result of inputting these tags is a title and description that can be viewed by both customers and search engines”.
Most e-commerce platforms for apparel companies, such as Shopify, now feature a user-friendly mechanism to add metadata so you can avoid using HTML, but some still don’t.
Check out our technical SEO services page for further information if you’re having problems with metadata.
Descriptions Of Products And Categories.
Writing distinct product descriptions for each product is critical for e-commerce enterprises’ SEO success. This is because e-commerce sites are frequently plagued by duplicate content concerns, which can cause search engine performance to suffer.
Because fashion e-commerce sites have so many product pages with comparable content, Google may misunderstand or even ignore product pages it considers to be duplicates.
To avoid this, each product page and category description must be unique and highlight essential qualities of the product or category in question.
Schema Markup.
Schema Markup is a semantic vocabulary of microdata that you can put in your website’s HTML. It helps search engines better read and index your website.
Schema is the result of a collaboration between Google, Bing, Yandex, and Yahoo! that was intended to add more information to search engine results pages (SERPs).
Google has added a variety of intriguing Schema use cases that allow your site to appear in search engines in more prominent locations.
You may also add your company’s logo to search results, as well as price and availability information beneath your listings in SERPs.
You can use Google’s Structured Data Markup Helper to create your own Schema Markup.
Schema markup is well worth the effort, even if you don’t have any coding skills. Understanding structured data might be difficult, but it can help your listings stand out in search results and increase sales.
In addition, Google offers a free education on how to use schema markup. You can also use Google’s Structured Data Testing Tool to make sure your Schema Markup appears precisely the way you want it to.
How To Increase Your Fashion Site’s Revenue?
It’s difficult to quit once you’ve covered the DIY SEO basics and started seeing results. Fortunately, there’s a lot more SEO can do to enhance organic site traffic and direct sales.
Please contact us for additional information if you need assistance with improving your fashion e-commerce site.